THIS IS APRIL SATIN LIP STOCKING #BeautyIsNotJustAboutLook

By This is April
April 5, 2018
THIS IS APRIL SATIN LIP STOCKING  #BeautyIsNotJustAboutLook image
Fashion and cosmetics are inseparable in a woman’s life. That is why we are expanding our business to cosmetics starting from lip products which we call THIS IS APRIL SATIN LIP STOCKING.
 THIS IS APRIL SATIN LIP STOCKING #BEAUTYISNOTJUSTABOUTLOOK

On April 6th, right on our birthday month, we are launching 7 shades of Satin Lip Stocking which was inspired by the qualities of a millennial women.
 THIS IS APRIL SATIN LIP STOCKING #BEAUTYISNOTJUSTABOUTLOOK 2

#BeautyIsNotJustAboutLook is the tagline of This Is April Satin Lip Stocking. We are trying to remind all women that beauty is not only what it shows on the outside but more to what we have inside. We are trying to amplify that Being Independent, Compassionate, Confident, creative, Fierce Bring Good Vibe and Being Fearless are also beautiful.THIS IS APRIL SATIN LIP STOCKING #BEAUTYISNOTJUSTABOUTLOOK 3
 

We are having 7 successful millennial women to represent each shade and name each shade by their beautiful qualities.
 
THIS IS APRIL SATIN LIP STOCKING INDEPENDENT 01 #IAMINDEPENDENT SHAHNAZ SOEHARTONO
 

SHAHNAZ SOEHARTONO
, News Journalist & Independent Women representing Shade 01 INDEPENDENT #IAMINDEPENDENT

 
THIS IS APRIL SATIN LIP STOCKING INDEPENDENT 01 #IAMINDEPENDENT SHAHNAZ SOEHARTONO 2
 

MATTE FORMULA – NUDE EVERYDAY COLOUR – LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS

 THIS IS APRIL SATIN LIP STOCKING INDEPENDENT 01 #IAMINDEPENDENT SHAHNAZ SOEHARTONO 3

Since i was a kid i always want to do something differently. Being a follower is never an option. Revolution will never happen if everyone thinks and act exactly the same – Shahnaz Soehartono
 THIS IS APRIL SATIN LIP STOCKING INDEPENDENT 01 #IAMINDEPENDENT SHAHNAZ SOEHARTONO 4

I always and always try to be my true self. I don’t need a mask to cover up because being independent also means you are free to live without nothing to hide – Shahnaz Soehartono
 THIS IS APRIL SATIN LIP STOCKING INDEPENDENT 01 #IAMINDEPENDENT SHAHNAZ SOEHARTONO 5

For me, one of many importance of being independent is for sure about being secure with who you are and what you believe in. It is extremely empowering knowing that you are in control of your own life and your own choices, yet remaining respectful to others who are different from you - Shahnaz Soehartono
 THIS IS APRIL SATIN LIP STOCKING INDEPENDENT 01 #IAMINDEPENDENT SHAHNAZ SOEHARTONO 6

An independent woman for me is a woman who’s not afraid to stand for what she believed in and can rely on herself, both physically and mentally without seeking for approval from others. And that is indeed beautiful – Shanhnaz Soehartono

THIS IS APRIL SATIN LIP STOCKING INDEPENDENT 01 #IAMINDEPENDENT SHAHNAZ SOEHARTONO 7 
So yes, #beautyisnotjustaboutlook Independent is beautiful


I AM SHAHNAZ SOEHARTONO and #IAMINDEPENDENT


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THIS IS APRIL SATIN LIP STOCKING COMPASSIONATE 02 #IAMCOMPASSIONATE GWEN WINARNO 
GWEN WINARNO, A Natural, Healthy Food Practitioner and Pure Foods Company owner also our very own  Compassionate Women representing Shade 02 COMPASSIONATE #IAMCOMPASSIONATE
THIS IS APRIL SATIN LIP STOCKING COMPASSIONATE 02 #IAMCOMPASSIONATE GWEN WINARNO 2 
MATTE FORMULA – NUDE EVERYDAY COLOUR JUST A TAD DARKER THAN INDEPENDENT – LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS

THIS IS APRIL SATIN LIP STOCKING COMPASSIONATE 02 #IAMCOMPASSIONATE GWEN WINARNO 10
When i was younger,  I was very into fashion. Nowadays, i am still into fashion. But, beside fashion world, i also am interested in healthy living and women empowerment. For me, compassionate is an action. It starts with a feeling and then hopefully followed by an action of doing something kind based on the feeling – Gwen Winarno
 THIS IS APRIL SATIN LIP STOCKING COMPASSIONATE 02 #IAMCOMPASSIONATE GWEN WINARNO 4

I see a lot of women with self-hate and not being kind to themselves and I’m speaking of my younger self too. But then as i get older, i become more aware of this and able to practice self-love – Gwen Winarno
 THIS IS APRIL SATIN LIP STOCKING COMPASSIONATE 02 #IAMCOMPASSIONATE GWEN WINARNO 6

Every little things that happen in your daily life is a chance to practice self-love and compassion. Compassion towards yourself and towards other being. Being compassionate is important. It reminds us that we are all essentially the same. Life is pretty much a cycle, what goes around comes back around. So for me it is always good to be able to help others – Gwen Winarno

THIS IS APRIL SATIN LIP STOCKING COMPASSIONATE 02 #IAMCOMPASSIONATE GWEN WINARNO 25

My goal in life is to share knowledge. When you are blessed with knowledge, sharing them is the most beautiful thing, which for me is also an act of compassion. And a women who is compassionate is indeed beautiful – Gwen Winarno
 THIS IS APRIL SATIN LIP STOCKING COMPASSIONATE 02 #IAMCOMPASSIONATE GWEN WINARNO 8

So yes, #beauty is not just about look. Compassionate is beautiful – Gwen Winarno

THIS IS APRIL SATIN LIP STOCKING COMPASSIONATE 02 #IAMCOMPASSIONATE GWEN WINARNO 5 
I am Gwen Winarno and #IAMCOMPASSIONATE
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THIS IS APRIL SATIN LIP STOCKING CONFIDENT #IAMCONFIDENT LALA KARMELA

LALA KARMELA
, Young Talented Musician, Artist & Confident Women representing Shade 03 CONFIDENT #IAMCONFIDENT

THIS IS APRIL SATIN LIP STOCKING CONFIDENT #IAMCONFIDENT LALA KARMELA 2

MATTE FORMULA – MEDIUM DARK PINK FOR YOUR EVERYDAY COLOUR– LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS

THIS IS APRIL SATIN LIP STOCKING CONFIDENT #IAMCONFIDENT LALA KARMELA 3

I am a musician, an actress and i also have a law degree. If i am not confident i won’t be where i am today. I feel most confident when i’m on stage, owning my music. I also feel it takes a lot of guts and confident to do my law degree at my age when everyone else were a decade younger – Lala Karmela

THIS IS APRIL SATIN LIP STOCKING CONFIDENT #IAMCONFIDENT LALA KARMELA 4

Being confident is essential. It is a surviving kit. A tool to receive respect from one’s surrounding when used well – Lala Karmela

THIS IS APRIL SATIN LIP STOCKING CONFIDENT #IAMCONFIDENT LALA KARMELA 6

A confident woman is a woman who is owning every action with class and grace. Who takes care of oneself and comfortable in their own skin and that is indeed beautiful – Lala Karmela

THIS IS APRIL SATIN LIP STOCKING CONFIDENT #IAMCONFIDENT LALA KARMELA 7

So #beautyisnotjustaboutlook . Being confident is beautiful – Lala Karmela

THIS IS APRIL SATIN LIP STOCKING CONFIDENT #IAMCONFIDENT LALA KARMELA 5

I am Lala Karmela and #IAMCONFIDENT

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THIS IS APRIL SATIN LIP STOCKING CREATIVE #IAMCREATIVE MARTHA PURI IDEKUHANDMADE

MARTHA PURI
, The creative brain behind @Idekuhandmade representing Shade 04 CREATIVE #IAMCREATIVE

THIS IS APRIL SATIN LIP STOCKING CREATIVE #IAMCREATIVE MARTHA PURI IDEKUHANDMADE 2

MATTE FORMULA – MAUVE PINK  FOR YOUR EVERYDAY COLOUR– LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS

THIS IS APRIL SATIN LIP STOCKING CREATIVE #IAMCREATIVE MARTHA PURI IDEKUHANDMADE 3

I’ve always been making craft since i was a kid. I always make something myself for a gift when my friends were having their birthdays. I feel that if its handmade by me, there’s an extra touch to it – Martha Puri

THIS IS APRIL SATIN LIP STOCKING CREATIVE #IAMCREATIVE MARTHA PURI IDEKUHANDMADE 4

I used to work as a graphic designer for a tv station but working for a corporate for me wasn’t creative enough. I couldn’t be able to explore my creativity more – Martha Puri

THIS IS APRIL SATIN LIP STOCKING CREATIVE #IAMCREATIVE MARTHA PURI IDEKUHANDMADE 7

I started @idekuhandmade purely out of hobby  with 500.000 rupiahs and it goes really well from there. My business also empower woman around my area, so they can have added income and still have a whole lot of time for their family – Martha Puri

THIS IS APRIL SATIN LIP STOCKING CREATIVE #IAMCREATIVE MARTHA PURI IDEKUHANDMADE 8

A creative woman is a woman with endless energy and always try to make everything better and more interesting. And that is beautiful – Martha Puri

THIS IS APRIL SATIN LIP STOCKING CREATIVE #IAMCREATIVE MARTHA PURI IDEKUHANDMADE 6

So yes, #beautyisnotjustaboutlook , Creative is beautiful – Martha Puri

THIS IS APRIL SATIN LIP STOCKING CREATIVE #IAMCREATIVE MARTHA PURI IDEKUHANDMADE 5

I am Martha Puri and #IAMCREATIVE

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THIS IS APRIL SATIN LIP STOCKING FIERCE #IAMFIERCE NICOLINE PATRICIA MALINA

NICOLINE PATRICIA MALINA
, The world class professional fashion photographer representing Shade 05 FIERCE #IAMFIERCE

THIS IS APRIL SATIN LIP STOCKING FIERCE #IAMFIERCE NICOLINE PATRICIA MALINA 2

MATTE FORMULA – DEEP RED FOR YOUR FIERCE LOOK– LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS

THIS IS APRIL SATIN LIP STOCKING FIERCE #IAMFIERCE NICOLINE PATRICIA MALINA 4

I started as fashion designer, makeup artist also model. I also tried being a painter. But somehow i felt it wasn’t fierce enough for me – Nicoline Patricia Malina

THIS IS APRIL SATIN LIP STOCKING FIERCE #IAMFIERCE NICOLINE PATRICIA MALINA 6

I learned photography as an autodidact. I didn’t have lights and other professional equipment  and i shot pictures with whatever i had. But that didn’t make me feel small, It somehow made the photographs very personal. I think that’s fierce  – Nicoline Patricia Malina

THIS IS APRIL SATIN LIP STOCKING FIERCE #IAMFIERCE NICOLINE PATRICIA MALINA 7

One of the most fierce moment of being a photographer is when i took pictures of tigers. I was inside the tiger cage and although there were guards, the tigers were not really tamed. The best shot was actually the last picture when the tiger jumped at me and i fell down.  It was unforgettable – Nicoline Patricia Malina

THIS IS APRIL SATIN LIP STOCKING FIERCE #IAMFIERCE NICOLINE PATRICIA MALINA 8

A woman who are fierce is a woman who is passionate, who will try their best in what they do,  with whatever they have at hand. And most of all they love what they are doing – Nicoline Patricia Malina

THIS IS APRIL SATIN LIP STOCKING FIERCE #IAMFIERCE NICOLINE PATRICIA MALINA 9

So yes #beautyisnotjustaboutlook . Fierce is beautiful – Nicoline Patricia Malina

THIS IS APRIL SATIN LIP STOCKING FIERCE #IAMFIERCE NICOLINE PATRICIA MALINA 5

I am Nicoline Patricia Malina and #IAMFIERCE

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THIS IS APRIL SATIN LIP STOCKING GOOD VIBE 06 #IBRINGGOODVIBE KAREN CARLOTTA

KAREN CARLOTTA
, Pastry Chef & Owner Union Brasserie representing Shade 05 GOOD VIBE #IBRINGGOODVIBE

THIS IS APRIL SATIN LIP STOCKING GOOD VIBE 06 #IBRINGGOODVIBE KAREN CARLOTTA 2

METALLIC MATTE FORMULA – NUDE BROWN COLOURED WITH A TOUCH OF GOLD GLITTER TO ADD A SPARK OF GOOD VIBE – LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS

THIS IS APRIL SATIN LIP STOCKING GOOD VIBE 06 #IBRINGGOODVIBE KAREN CARLOTTA 4

Before i worked as a pastry chef, i worked in a bank. But it did not bring the joy in me. I got sick because i didn’t love what i do. You know that if you do something that doesn’t bring you joy, you will not be happy. So, i realised that i have to follow my passion – Karen Carlotta

THIS IS APRIL SATIN LIP STOCKING GOOD VIBE 06 #IBRINGGOODVIBE KAREN CARLOTTA 7

It was not an easy road. But those experiences made me sure that pastry & bakery really makes me happy. And it is not only me who is happy. My family is happy, people that enjoys my cake also happy. Everybody is happy. I  mean, who doesn’t love cakes and sweets? – Karen Carlotta

THIS IS APRIL SATIN LIP STOCKING GOOD VIBE 06 #IBRINGGOODVIBE KAREN CARLOTTA 8

So, I am happy being a pastry chef and i bring good vibe to others around me and also to those who enjoy my work. What can be better than that? – Karen Carlotta

THIS IS APRIL SATIN LIP STOCKING GOOD VIBE 06 #IBRINGGOODVIBE KAREN CARLOTTA 9

And a women who is happy and bring good vibe is indeed beautiful – Karen Carlotta

THIS IS APRIL SATIN LIP STOCKING GOOD VIBE 06 #IBRINGGOODVIBE KAREN CARLOTTA 6

So yes #beautyisnotjustaboutlook . To bring Good vibe is beautiful - – Karen Carlotta

THIS IS APRIL SATIN LIP STOCKING GOOD VIBE 06 #IBRINGGOODVIBE KAREN CARLOTTA 5

I am Karen Carlotta and #IBRINGGOODVIBE


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THIS IS APRIL SATIN LIP STOCKING FEARLESS MARISCHKA PRUEDENCE #IAMFEARLESS

MARISCHKA PRUEDENCE
, Travel Blogger & Happy Diver representing Shade 07 FEARLESS #IAMFEARLESS

THIS IS APRIL SATIN LIP STOCKING FEARLESS MARISCHKA PRUEDENCE #IAMFEARLESS 2

METALLIC MATTE FORMULA – BRIGHT RED COLOUR WITH SHEEN OF GOLD FOR FEARLESS LOOK – LONG LASTING & VERY COMFORTABLE TO WEAR ON THE LIPS

THIS IS APRIL SATIN LIP STOCKING FEARLESS MARISCHKA PRUEDENCE #IAMFEARLESS 6

I was a hard news journalis. I mostly dealt with politics and natural disaster. It took a lot of bravery and guts to do my work. And honestly i enjoyed the adventure, the knowledge,  the experiences, the adrenaline. And then i started diving and got involved in travel programmes. That is the moment when i feel like i found my true passion, which is diving and travelling – Marischka Pruedence

THIS IS APRIL SATIN LIP STOCKING FEARLESS MARISCHKA PRUEDENCE #IAMFEARLESS 7

I quit my daily job as a news reporter and journalist and pursue my dreams to travel more. It is a huge decision to make, but i don’t regret it – Marischka Pruedence

THIS IS APRIL SATIN LIP STOCKING FEARLESS MARISCHKA PRUEDENCE #IAMFEARLESS 8

I do not believe that there is a certain path that everyone should walk on. Because everyone is unique. And to pursue your dream and to follow your passion is simply fearless – Marischka Pruedence

THIS IS APRIL SATIN LIP STOCKING FEARLESS MARISCHKA PRUEDENCE #IAMFEARLESS 9

A woman who is fearless is a women who is not afraid to show who she really is, what she really wants and not afraid to go after it. And that is indeed a beautiful women – Marischka Pruedence

THIS IS APRIL SATIN LIP STOCKING FEARLESS MARISCHKA PRUEDENCE #IAMFEARLESS 10

So yes #beautyisnotjustaboutlook . Fearless is beautiful – Marischka Pruedence

THIS IS APRIL SATIN LIP STOCKING FEARLESS MARISCHKA PRUEDENCE #IAMFEARLESS 5

I am Marischka Pruedence and #IAMFEARLESS
 

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THIS IS APRIL SATIN LIP STOCKING 6

This Is April Satin Lip Stocking is priced IDR 119.000 and can be found in all of our 45 stores (except our Factory Outlet Store at Ciputra Mall Jakarta). This can also be purchased through our website, instagram, line, wa, bbm and also our official store at Shopee Mall called This is April Indonesia Official Store.

THIS IS APRIL SATIN LIP STOCKING 7

We are also collaborating with some reputable online beauty shop. You can also get our SATIN LIP STOCKING at : Bilik Ayu, Love By April, TWL Cosmetics, Makeupuccino, Frontcover dan Houseofmakeup.
 
 Written by : Jasmine Jawie
Pictures by NickNock_28, Sry Wahyuni and Kiki Amalia